The first step to email success is gaining an understanding of the landscape and what’s working (or not). GAT Marketing will audit your current email program to identify new opportunities, and help you stay ahead of the competition with insights on when, how often, and how well they may be reaching out to shared customers.

• Review of your current email marketing efforts
• Conduct a comprehensive data review
• Evaluate email creative and code
• Expose insights on key competitors
• Assess inbox placement and read rates
• Review subject line performance
• Examine best and worst performing emails

One size does not fit all when it comes to email marketing. By partnering with GAT, you’ll get a comprehensive roadmap based on your unique goals and customer database. We’ll help you create a smart email strategy that identifies untapped audiences, and delivers innovative, highly personalized messages, with insights and direction on how to continuously optimize and improve your program.

Engaging with your audience in a timely manner is key to growing loyal customer relationships. Mix in creative and carefully managed digital assets, and you’ll have a recipe for success.

Whether your aim is to increase revenue, grow your customer base, or educate subscribers, the GAT Marketing team is here to help. With a deep understanding of industry best practices and extensive technical expertise, we have the know-how to help you write, design, code and render responsive email content that drives engagement.

Behind every great email strategy is a strong analytics program. Our team carefully monitors email marketing metrics and long-term trends, to deliver custom reports with insights and analysis on campaign performance. We also use A/B testing to continuously optimize results. Attribution modeling can be leveraged to monitor your marketing mix and ensure your media dollars are being spent wisely.

Navigating the world of email solution providers can be a daunting task. Let GAT provide analysis and expertise on email platforms to help you identify the right solution for your business. We’ll provide robust planning and implementation oversight to ensure a successful migration, with ongoing support to help you get the most from your investment.

• ESP assessment and selection support
• Email platform integration set-up and oversight
• Data oversight and list management services
• Segmentation strategies and implementation
• Campaign automation and lifecycle triggered messages
• Deliverability monitoring and support