Crystal Baker

Born and raised in Temple, Texas, I’m a proud Texan with a diverse background in fundraising, event management, and sales. My journey has taken me through various facets of the marketing world, but it was during these experiences that I discovered my true passion lies in analytics.

 

I earned my bachelor’s of science in advertising management with a minor in business from Michigan State University, where I developed a strong foundation in strategic marketing and brand management. I then transitioned to sales, gaining valuable insights into customer behavior and the importance of data-driven decisions.

 

Before joining GAT, I worked at one of the largest publishers of city and regional magazines in the U.S., where I further developed my expertise in the publication sphere. This experience solidified my love for digital marketing and analytics, leading me to my current role as an Email Marketing Analyst. 

 

When I’m not analyzing data and refining strategies, I enjoy spending quality time with my friends and family, hosting BBQs, and entertaining—because for me, it’s all about creating connections and enjoying the best of life.