Brining in a new younger consumers to a high end more traditional product like custom 1911’s required a drastic change to both ad placement and message. We created a shift in media placement, social media interaction, strategic editorial and a modern revamped image. As a result Nighthawk has seen a substantial growth in new consumers and a resurgence in repeat buyers looking for new ways to purchase.
Strategic partnerships with other industry partners has allowed for new levels of cross promotion and exposure generating new branding opportunities without the cost of ad placement while directly creating high demand products that drive immense ROI.
Client: Nighthawk Custom
Category: Agency of Record
Date: Dec 2016