About Project

Period: July 2017

Client: DTWS Arms

Subject: Complete Ecommerce Package

Doc’s Tactical Weapons Systems has been building custom rifles for clients both locally and nationally for many years through a grass roots “insider” network and decided to expand to reach a broader market.

Our Task Was

DTWS needed a complete branding package that included a new domain, identity that was easy to find, log and persona to match their new goals. We also completed a major media buy on a nationally syndicated radio station with monthly interviews to facilitate an increased brand awareness and drive traffic to the new online store.

What We’ve Done

We started from scratch rebranding the company from docstacticalweaponssystems.com to DTWSArms.com to make their name easier to remember and find.

The new site was built using modern bootstrap responsive technology for desktop, mobile and phone compatibility as well as a complete Ecommerce suite.

New photography was arranged to highlight the quality and diversity of the products they build so customers could see the difference in their offerings.

All of this was then backed up with new Social Media presence, radio ads and email marketing campaigns.

  • New Brand Identity
  • New Domain
  • Full Ecommerce Suite
  • Mobile Friendly Design
  • Analytic Tracking
  • SEO & Webmaster Tools Integration
  • National Radio Marketing Package
  • Email Marketing Campaigns


With a small investment DTWSArms moved from a regional store to a national retailer servicing clients across the country.

This increased reach to consumers far outside their original sphere of influence resulting in additional sales and new consumers who continue to buy.

  • Increased Sales
  • Recurring Customer Purchases
  • Reduced Customer Acquisition Costs
  • Expanded Market Reach
  • More Recognizable Brand Identity


By making DTWSArms easier to find and upgrading to a simple but effective shopping cart they are able to reach an entirely new consumer base. Combined with a digital and radio ad campaign, we reduced consumer acquisition costs allowing for increased profitability and buying power.

Give us a call today so we can help you expand your profits like we did for DTWSArms.com