About Project

Period: June – July 2016

Client: Alliance Police Training

Subject: Complete Range Package

Alliance Police Training (APT) is one of the top Civilian and Law Enforcement training facilities in the country. As a completely donation-funded 501c3 they need to make every penny work as hard as a dollar. Alliance Police Training selected GAT Marketing to get the job done right.

Our Task Was

APT needed a complete overhaul of their existing site on a very tight budget. We needed to make the site mobile-friendly while offering complete e-commerce integration and a smooth, easy-to-navigate, training search feature.

What We’ve Done

With a focus on clean navigation and optimal technology we took a low-cost, no-frills approach to development. Though not as fancy as some of our other sites, the underlying technology is on par with much more expensive solutions.

  • E-Commerce Integration
  • Online Class Registration
  • Advanced Class Searches
  • Easy To Navigate Class Categories
  • Complete Mobile Integration
  • Advanced Student Management
  • Realtime Roster Exports
  • Search Engine Optimization (SEO)
  • Ability To Host Multiple Instructors


The new APT site makes managing multiple classes per day spread among departments, trainers and self-managed courses, much easier for office staff.

Enhanced yet simplified navigation makes it easier for civilians and departments to find the classes they need, book their spot in the classes and pay.

  • Reduced Administration Work
  • Increased Facility Usage
  • Greater Exposure
  • New Revenue Streams
  • Greater Community Transparency


Alliance has received greater exposure by being able to host more classes and trainers due to a reduction in administrative management. More trainers, students and departments using the facility mean increased revenues that can be put directly into the facility instead of oversight and paperwork processing.

Students including law enforcement officers can find classes faster and book life saving training using a wide range of payment options including department PO’s.

If you are a non-profit in the business of helping law enforcement do its job well, we have special packages available that can fit limited budgets.